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The UK Search Awards is an exciting night for all; brimming with excitement, anticipation and pride, these awards showcase the very best in Digital Marketing. Our pride was overflowing as we watched our very own Sam Noble be honoured with the top prize of the night: UK Search Personality 2016.
You may know Sam as our Director of Strategy but she is much, much more than that. Her contributions to the Digital Marketing Industry seem endless; this inspirational woman is constantly pushing forward in Search, PPC, strategy and more.
Sam’s the Chief Editor of State of Digital, founder of Digital Females, and an established speaker at conferences around the world, including Pubcon, BrightonSEO and The Inbounder, to name but a few: Sam is truly taking the industry by storm and it shows in this week’s win.
Sam adds, “I’m still in shock; what an honour to have received this award. Especially as it’s judged by people that I look up to and respect in the industry.”
For some time, Sam has been a figure in the industry that many people look up to, and that shows in her involvement with judging the UK Search Awards and US Search Awards, MENA Awards and DANI awards, as well filming her own Moz Whiteboard Friday. Seriously, is there anything this woman can’t do?
On top of this, (somehow, she finds time for more), Sam established the KoozAcademy, a revolutionary way to train us here at Koozai.
All of this and more has led Sam to be widely recognised in the industry, being named number six of the top 25 most influential PPC experts by PPC Hero, and now, perhaps the most prestigious of them all: the UK Search Personality 2016.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.