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I am pleased to announce that as part of our continued growth at Koozai, Robert Barrett has joined the company as Managing Director.
Robert is not completely new to Koozai, he has played a crucial behind the scenes role in the early stages of our history, helping advise on technology issues and management strategies. Robert’s prior experience with the company sets him up perfectly to oversee the day-to-day running of the business.
I will continue to head up the business in my new role as CEO and will take a more creative role in shaping the future vision of Koozai and its growth throughout the UK. Over the last eight years we’ve helped hundreds of clients improve their digital marketing and our team continues to go from strength to strength. My new role will help me to ensure that this passion flows throughout the team so that we can continue in our mission to become the leading UK based digital marketing agency.
Koozai continues to grow from strength to strength and we are continuing to seek out the very best in the industry to join our team. We’ve also taken on a new Digital Marketing Executive this week and are recruiting for three more positions right now so there’s never been a better time to join the Koozai family.
We created our Board of Directors two years ago which had a hugely positive impact in shaping the company vision and communicating our company strategy to the wider organisation. Robert joins Samantha Noble and Rob Arkell on our board of directors with immediate effect, the board is joined by our senior managers for: Finance & HR, Digital Marketing, Content Marketing and Online Marketing.
I hope you will join me in welcoming Robert to the team. We have some incredibly exciting projects lined up for the future and I can’t wait to see what the team do next.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.