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Koozai today welcomes new search engine marketing specialist Colin to the team.
Colin brings with him over 2 Years experience within the search engine marketing industry and will be specialising in creating and maintaining clients Pay Per Click (PPC) campaigns across a number of different search platforms.
Colin previously worked with accessibility market leaders Nomensa so he brings a wealth of knowledge regarding the subject of website usability and accessibility.
A generally accepted fact in the world of Content Marketing is that being useful is one of the main criteria for achieving results with a content campaign.
But how do you find out which questions your audience needs answers to?
Digital public relations (digital PR) can be an effective way to increase brand visibility and drive more quality traffic to your website or landing page. But just what is digital PR and how does it differ from traditional PR techniques? Here’s an overview of the differences (and similarities). (more…)