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This year, BrightonSEO will be like no other. Not only are we sponsoring the event, but this year we will also be speaking, something we’re truly excited about. Our very own Digital Marketing Director, Sam Noble will take to the stage and discuss how to effectively launch or re-launch brands or products online. So be sure to give her a warm welcome!
This year the event will take place on April 13th at the Brighton Dome, and is set to be the biggest one so far. Tickets sold out in a record 13 minutes!
Having already run for a couple of successful years, the event has grown to become one of the biggest and stand out SEO events of the year. It’s excellent if you want to learn and share SEO tips, as well as network with industry experts. This year it’s set to be even bigger and better than ever before, with a whole host of interesting and insightful speakers. With Sam’s wealth of industry knowledge, she will discuss the ways in which you should effectively launch or re-launch a brand or product online. For a full list of speakers, see Brighton SEO’s line up.
As always, several of the Koozai team will be attending, so be sure to say hello if you bump into one of us. If you don’t get the chance to attend, fear not, because we will be writing up a comprehensive review of the event shortly afterwards. Whether you didn’t make it, or just need a recap, our conference write ups are a perfect way to get all the insights and useful tips from the day, so be sure to look out for them.
Although tickets have already sold out, you can still add yourself to the waiting list in case any come available at a later date. It’s easy to register for waiting list tickets and they’re completely free. Also, keep a watchful eye on the Koozai digital marketing blog as we will be announcing how you can win tickets for BrightonSEO in the coming weeks.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.