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We’re delighted to announce that Koozai have picked up the DADI award for the Best Use of Organic Search.
As first reported in August, we made the list of finalists for the SEO work done on the Merlin Cycles website. On Friday night Ben, Andy, Sam and Rob made the long trip north to the ceremony in Leeds and were rewarded for their efforts by bringing home the search award.
The DADI awards recognise achievements by individuals, businesses and campaigns across the digital industry. Despite strong competition, Koozai were clearly able to catch the eye of the judges with the huge strides made by the Merlin Cycles under the management of our search team. To find out more about the awards and the other finalists please visit the DADI awards website.
So congratulations to Merlin Cycles, Andy Williams (the account Search Specialist) and the whole team at Koozai. We will be posting more pictures from the event when they become available.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.