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After the great news of our UK Search award nominations yesterday, today we’re delighted to reveal that Koozai have taken home the DADI Award for Best In-House Website or Campaign. As we reported earlier this year, we were shortlisted as finalists for successfully rebranding, renaming and relaunching our company and website.
To be nominated was one thing, but to win the award is something else; and this award is extra special as well, because it’s for our own project – something we’re all really proud of.
Having changed our name and branding to Koozai, we quickly set about launching a whole new site; not only was the transition a complete success, but we’ve also been recognised for our efforts too.
For our website redesign we endeavoured to do something completely different from anything we’d done before, and launched the site with a totally original design. We also used the opportunity to debut our informative Koozai TV feature, which has since proven to be increasingly popular and continued to provide in-depth articles on the world of digital. The redesigned site went live in early 2012 and was the finishing touch needed to help us successfully complete our brand transition.
Our rebranding has helped us evolve and grow as a company, both in numbers and in visibility; but it wouldn’t have been anywhere near as successful if it wasn’t for the hard work and quality content created by our wonderful team. This is an award that acknowledges all of their achievements.
To receive the award on behalf of the entire team last night we sent our Online Marketing Manager Mike Essex up to the Marriott Hotel Grosvenor Square in London.
The ceremony is organised by The Drum, one of UK’s best-selling business and marketing magazines.
The judging panel included marketing managers from Barclays, Facebook, Heineken, Nokia, ESPN, Versace, Dolce & Gabbana and more; so to be recognised by such a prestigious panel makes this award extra special.
Congratulations to the Koozai team, and to all those who took home awards themselves last night.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
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