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Today Koozai celebrates its 7th birthday. We’ve come on such a long way over the last seven years and continued to expand and improve upon our award winning business. If the next seven years have been anything like the last, then we’re very excited to see what the future holds.
All in all this year has been a great success for Koozai, and our birthday celebrations are made all the better today with the help of delicious treats from FoodieCakes. Their ingenious blend of cakes disguised as food have got everyone in the office talking (and tasting). You can see them for yourself in the images in this post.
Celebrating our 7th birthday is a proud achievement and we’re grateful to all staff, past and present, for helping make us the team we are today. In particular the last year has seen some fantastic achievements, so let’s just take a look at some of the highlights.
The beginning of 2012 saw Koozai launch a brand new redesigned site, and with it, our exciting and informative new Koozai TV feature. We’ve since heard only great things about both. Koozai TV has proved to be particularly popular, and since its launch has gained more combined total view time than long-running shows such as 24, The West Wing, Lost and Prison Break!
Here at Koozai we always pride ourselves in delivering first class results-driven service to our clients, and we’re happy to see our clientèle grow and develop as we do.
Koozai was also shortlisted for several prestigious awards, and we were honoured to be crowned the winners of two of the categories we were nominated for. It’s not all about awards though it’s also about experience.
This year saw the voice of Koozai represented by our wonderful staff at several conferences and events, including SES London, CS London, On The Edge, SAScon, BrightonSEO and Westminster E-forum. Many of the staff also showed their determination and drive last year by rising to the challenge of running the Great South Run.
A big thank you to everyone who has supported us along the way. Here’s to another great seven years!
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.