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Following a recent auditing of the quality management systems in place at Koozai, we are delighted to announce that we have successfully achieved ISO 9001 accreditation for a second consecutive year.
Despite the significant growth in the company and updates to our internal systems over the past 12 months, Koozai are still as organised and methodical as ever. Last year we were delighted to be able to announce that we had achieved ISO 9001 status for the first time. In the meantime though we have worked hard to ensure that our standards don’t slip and this is the perfect reward for our efforts.
Whilst this doesn’t have a direct impact on our Search Marketing services, we believe that it is important to attain the highest levels of professionalism in all areas of the business. By maintaining comprehensive archives, working with best practices and having the appropriate processes in place to ensure the continued smooth running of all departments, we believe that this can only enhance the service we offer.
There are few constants within our industry, so to achieve ISO 9001 accreditation for a second year is a fantastic achievement.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.