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We’ve been given a double helping of good news on this fine Monday, with the announcement that Koozai are nominated in two categories for the Somecomms Awards 2012. As well as being in the mix for the Best Blog award, we’ve also been recognised in the Best Large Agency section, which is fantastic.
The UK Social Media Communication Awards recognise the achievements of agencies and campaigns throughout the social sphere. As such we’re delighted to have been nominated, particularly when considering the strength of the competition.
We invest a great deal in our blog (as highlighted in my recent post – Why I Don’t Have A Brand New Lamborghini) and always look for new ways to evolve the content we publish. This is why we expanded to include Koozai TV, separating out our video from written posts and hopefully providing a useful resource for our visitors. As such it is always nice to receive a little recognition, especially when it comes in the form of independent award nominations.
Equally, to be in the running for the Best Large Agency is testament to the work that the team has put in over the last few years. It’s a fantastic honour for us, particularly following our rebranding last year and continued efforts to build our digital marketing agency and the services we offer.
The Somecomms Awards take place in Manchester on October 18th. While we’ll be keeping our fingers crossed, it’s a huge honour just to be shortlisted – especially in two categories. With the Fresh Awards and Digital Entrepreneur of the Year Awards also still to come, it’s already been our most successful year to date, which is testament to the ongoing efforts of the whole team.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.