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It may only be the second month of the year, but awards season is already upon us. While we may not be up for any Oscars, Koozai have been named among the nominees shortlisted for the prestigious Transform Awards.
We will be competing for the title of Best Rebrand of a Digital Property, recognising our brand transition as well as the launch of our new site last year. Besides the obvious reasons, we’re extremely pleased to be nominated in this category as it recognises all of the efforts and major transitions we’ve undertaken in the past couple of years.
When the new site launched last April, it was a huge departure from anything we’d done before. With the dynamic design and a brand new look, it completed our rebranding to Koozai. So to be nominated alongside so many other great digital companies for this fantastic award is a huge honour.
It really is testament to all the hard work put in by the whole team. As a company we’ve evolved and grown significantly over the past couple of years, so to be shortlisted for a Transform award really is the cherry on top of the cake…well, actually winning it might be the cherry, but this is very much the icing.
The awards take place on March 19th at The Brewery in London. Until then we’ll be keeping our finger (and toes) crossed.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.