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It may only be the second month of the year, but awards season is already upon us. While we may not be up for any Oscars, Koozai have been named among the nominees shortlisted for the prestigious Transform Awards.
We will be competing for the title of Best Rebrand of a Digital Property, recognising our brand transition as well as the launch of our new site last year. Besides the obvious reasons, we’re extremely pleased to be nominated in this category as it recognises all of the efforts and major transitions we’ve undertaken in the past couple of years.
When the new site launched last April, it was a huge departure from anything we’d done before. With the dynamic design and a brand new look, it completed our rebranding to Koozai. So to be nominated alongside so many other great digital companies for this fantastic award is a huge honour.
It really is testament to all the hard work put in by the whole team. As a company we’ve evolved and grown significantly over the past couple of years, so to be shortlisted for a Transform award really is the cherry on top of the cake…well, actually winning it might be the cherry, but this is very much the icing.
The awards take place on March 19th at The Brewery in London. Until then we’ll be keeping our finger (and toes) crossed.
Search engine technology is evolving, and so is the digital marketing industry. The more experienced professionals amongst you may remember the days of gleefully stuffing keywords into your copy to boost your rankings, blindly spamming strangers to join your email lists and easily securing media coverage for your thinly veiled advertisements.
Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.