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Koozai have been announced as a finalist in the prestigious Fresh Awards 2011.
The Koozai team are delighted to have been nominated as finalists in the Digital category ‘Sites & Search’ for the innovative Organic Search Engine Optimisation (SEO) work performed as part of the Payday Power SEO project [See: Organic Search (SEO) for Payday Power].
The campaign, which has also been nominated for a coveted DADI Award this year [See: Koozai Nominated as Finalists in DADI Awards 2011], has gone from strength to strength since Koozai took over in November 2010. After just seven months, visits from the search engines had risen by 194% and loan applications from organic visits increased by 207%.
The Fresh Awards showcase the most creative, innovative and effective online strategies from digital agencies across the UK. We’re delighted that our work has received recognition at such a high level and it’s a real testament to our dedication and capability as an agency.
We’re all looking forward to the awards ceremony on Thursday 29th September 2011 and will certainly have our fingers crossed on the night!
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.