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Believe it or not but Koozai reached the ripe old age of five today. Since those first tentative steps on February 21st 2006 when our MD, Ben Norman, decided to create his own Search Engine Optimisation Company, we have gone from strength to strength.
Following half a decade of growth, Koozai now employs 18 staff and offers a full range of Online Marketing Services to over 100 clients from our newly expanded offices. That’s quite a change from the skeleton staff that used to work out of a serviced building for a handful of clients all those years ago.
This trend for growth looks set to continue in 2011. Having already brought in two further members of staff – James Perrin (Copywriter) and Anna George (Search Specialist) – we are also in the process of setting up a second office in London.
So it’s all go at Koozai HQ as we celebrate another landmark in the company’s history. And what birthday is complete without some cake? Well, we’ve all been treated to a hyper-activity inducing amount of doughnuts to mark the occasion along with a hearty lunch; so all departments are now well fuelled for the challenges ahead.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.