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The Econsultancy SEO Agencies Buyer’s Guide is seen by many as the definitive directory for the leading businesses operating within the SEO industry here in the UK. This year, amongst the 27-strong list of agencies featured, you’ll find Koozai.
We are extremely pleased to have been included in the 2011 buyer’s guide, not least because it backs up our own belief that Koozai offer all customers a market leading service. When added with other recent successes, including the DADI Award for Best Use of Organic Search we received in November, this provides great validation that our efforts are noticed.
As reported last month, Koozai have also been included in the Paid Search Agencies Buyer’s Guide, also from Econsultancy. With the range of services that we offer developing, it’s good to see that our core Internet Marketing has been recognised in such a popular and respected online publication.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.