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For the second year in a row, Koozai have been featured in the annual SEO Buyer’s Guide from Econsultancy. We’re extremely pleased to be listed alongside 35 of the other leading Search Engine Optimisation service providers here in the UK.
You can access the full SEO Agencies Buyer’s Guide 2012 on Econsultancy right now and find out more about the state of the industry and Koozai, of course. It’s a hefty publication, weighing in at 269 pages, but offers an indispensible overview of the UK SEO market for the year ahead.
It’s always an honour to be named in any form of industry guide, but it’s especially rewarding when featured in such a well-respected publication. We have grown a huge amount over the past year and have gained recognition for our work from a wide range of sources. We’ve picked up a gong at the prestigious UK Search Awards and even been featured in the UK Deloitte Technology Fast 50, coming 23rd overall.
The Econsultancy SEO Agencies Buyer’s Guide 2012 is a fantastic resource for anybody seeking to invest in SEO services, so it’s great to be featured alongside other industry heavyweight.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.