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We’re pleased to announce that Koozai have been nominated in two categories at the upcoming European Search Awards. This recognition has come off the back of the exceptional results achieved for Insurance2Go, which included a 405% increase in search engine traffic for non-brand related keywords over a six month period.
We have been included in the Best SEO Campaign and Best Use of Search in the Finance industry categories, for our work in managing the SEO campaign for Insurance2Go. The results have been truly exceptional and were achieved through an integrated digital marketing campaign, all of which has been overseen by our very own Andrew Tonks.
The event itself is one of the biggest in the industry, attracting submissions from dozens of leading agencies across Europe each year. Therefore, to even be nominated is a fantastic achievement and we’re doubly delighted to have gotten a nod in two separate categories.
The 2012 European Search Awards will be taking place on Thursday 5th of July in Amsterdam and as with most industry events, Koozai will be well represented. As always, you can find out how we got on and other exciting news here first.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.