Koozai Hits the Quay

How To Use ‘Answer The Public’ In Your Content Strategy

A generally accepted fact in the world of Content Marketing is that being useful is one of the main criteria for achieving results with a content campaign.

But how do you find out which questions your audience needs answers to?

At Koozai, one of our starting points tends to be Answer the Public. (more…)

What Is The Difference Between Digital PR And Traditional PR?

Digital public relations (digital PR) can be an effective way to increase brand visibility and drive more quality traffic to your website or landing page. But just what is digital PR and how does it differ from traditional PR techniques? Here’s an overview of the differences (and similarities). (more…)