Koozai Hits the Quay

What Does Content Marketing Mean?

The term “content marketing” is frequently thrown around by marketers, influencers and business owners, but what does it actually mean? Let’s kick off with a quick definition before we take a closer look at this concept.

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Why Do I Need Evergreen Content?

Making your content go viral is considered nigh on impossible to plan for, and more often than not, timing and luck are the most crucial elements in the success of viral content. In fact, you are far more likely to be successful if you target consistent and predictable success over time. (more…)