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Koozai are proud to announce their inclusion in the New Media Age’s Marketing Services Guide for 2011.
The guide, published every year since its inception in 2005, features the very best UK based marketing service providers. From network providers to e-mail, mobile and search agencies, the publication showcases top-level agencies in each sector.
For the first time, Koozai feature in the guide, thanks to a successful period of growth. Ranked 34th in the UK, Koozai are thrilled to be featured amongst some of the largest agencies in the country. Considering the size of the companies featured, our inclusion is all the more remarkable.
Managing Director, Ben Norman, is thrilled with news, “it’s a testament to our hard work over the last couple of years, and really shows how far we have come in a relatively short period of time”
“The guide is a fantastic source of information, providing a comprehensive directory of the best specialists in their respective fields. To be included puts Koozai up there with the very best agencies in the UK.”
For a full list of featured companies, visit the NMA Marketing Services Guide 2011 website.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.