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We are continuing to grow as a company and as such, have made some exciting changes to our job roles by introducing a Board of Directors.
Koozai has just moved into its sixth year of trading and we felt it was time to promote two members of the management team up to Director level. This change has allowed each Director to take full ownership of their department, have more accountability and ensure that we are working together as a team to drive the business forward.
The new structure brings us more inline with other companies and moving into the London market this has become very important to us.
The Board of Directors is now made up of:
We have a lot of exciting developments in the pipeline and are very much looking forward to another positive year with all the Koozai Team!
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.