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The Koozai Blog has now been accepted into Google News. So from now on, all of our posts will be available to search for on the world’s favourite search engine.
As a Search Engine Marketing Company, we are all too aware of how important it is to get your content seen in all the right places, so we are extremely pleased to have our Blog included within Google News. This now means that all posts will be indexed on their pages and opened up to an even wider audience.
If you have a blog or news section within your site, you too might want to include it on Google News. Submission is relatively straightforward, as explained by Google; however, they will check your content to ensure that it is of an appropriate standard before accepting your inclusion.
Getting your blog syndicated elsewhere is a great way to optimise the potential of each post and attract greater volumes of traffic. We certainly look forward to seeing what effect Google News will now have on the Koozai Blog.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.