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We are pleased to announce that the Koozai blog is now available on the Kindle eReader. Users can subscribe to get daily updates from our blog including insights into SEO, Paid Search, Social Media, Brand and Analytics topics.
You can download the blog directly via one of the following links:
Users who subscribe will get fresh content delivered to them every week day, with full blog posts that can be read on the Kindle. Blog posts come with all the same text and images as you would see on the main Koozai blog.
It’s all part of our continued commitment to making the Koozai blog as easy to read and access as possible. With the launch of our new website this year, we now have dedicated Koozai viewing experiences designed for computers, mobiles, tablets and now Kindle compatible devices.
Amazon charges a minimum of 99p a month, so we’ve committed to the minimum possible pricing, and for that you’ll get around 20 blog posts on the world of digital marketing each month. Great insights and advice delivered straight to your Kindle every weekday.
Best of all, you can try the Koozai digital marketing blog with a 14 day free trial. You can cancel at any time in those 14 days and you won’t have to pay a penny.
You can start your free trial by visiting the links below, and we would love to hear your suggestions in the comments section on ways we can improve this service:
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.