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We’re pleased to announce that Koozai have been chosen as a finalist for the DADI Awards 2010.
We have been shortlisted in the Use of Organic Search (SEO) category for the successful optimisation work we’ve carried out on behalf of Merlin Cycles.
Just one of the many SEO success stories we’ve had, the Merlin Cycles online bike shop has gone from strength to strength since Koozai took over the account. In the two years we’ve been working with them, the site has undergone a dramatic redesign and there have been numerous optimisation challenges; however, results have remained consistently positive.
As demonstrated in our Case Studies section, natural traffic levels increased by 75% in the first year and have subsequently grown to 190% above original levels. This continued improvement in traffic as well as impressive ranking changes has helped the campaign gain recognition at the highest level.
The DADI Awards recognise the work done by companies working in the digital industries. It attracts nominations from a wide range of leading brands and agencies. This year of course, Koozai and Merlin Cycles will be amongst them for the first time.
Getting a nomination for such a prestigious industry award is a great achievement and highlights the excellent work that the Search Team has been doing day in and day out. We won’t find out the final outcome until November 12th, so we’ll be keeping our fingers crossed until then.
Search engine technology is evolving, and so is the digital marketing industry. The more experienced professionals amongst you may remember the days of gleefully stuffing keywords into your copy to boost your rankings, blindly spamming strangers to join your email lists and easily securing media coverage for your thinly veiled advertisements.
Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.