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We’re pleased to announce that Koozai have been chosen as a finalist for the DADI Awards 2010.
We have been shortlisted in the Use of Organic Search (SEO) category for the successful optimisation work we’ve carried out on behalf of Merlin Cycles.
Just one of the many SEO success stories we’ve had, the Merlin Cycles online bike shop has gone from strength to strength since Koozai took over the account. In the two years we’ve been working with them, the site has undergone a dramatic redesign and there have been numerous optimisation challenges; however, results have remained consistently positive.
As demonstrated in our Case Studies section, natural traffic levels increased by 75% in the first year and have subsequently grown to 190% above original levels. This continued improvement in traffic as well as impressive ranking changes has helped the campaign gain recognition at the highest level.
The DADI Awards recognise the work done by companies working in the digital industries. It attracts nominations from a wide range of leading brands and agencies. This year of course, Koozai and Merlin Cycles will be amongst them for the first time.
Getting a nomination for such a prestigious industry award is a great achievement and highlights the excellent work that the Search Team has been doing day in and day out. We won’t find out the final outcome until November 12th, so we’ll be keeping our fingers crossed until then.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.