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M & G Leisure Ltd own and run The Star Alfreston, a Historic Hotel in East Sussex that was built in the 1260’s.
The hotel wish to invest in organic Search Engine Optimisation (SEO) for their new website in order to increase their presence on the search engines, generate an increased volume of highly targeted traffic and maintain the required number of bookings.
We are delighted to announced we have been selected as the organisations Search Engine Marketing (SEM) Agency and look forward to working on the campaign and delivering results over the coming months.
If you would like to find out more about Search Engine Optimisation please visit our SEO page.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.