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Google have turned their considerable technological weight to helping children around the world track Santa Claus as we head towards the 25th December.
In their blog post, Tracking Santa, then and now, their Chief Santa Tracker explains the various ways that children can now monitor Santa’s movements using a combination of products, including Google Earth. There’s even a widget you can add to your Google page for up-to-the-minute monitoring of Father Christmas and his sleigh. Ho! Ho! Ho!
Search engine technology is evolving, and so is the digital marketing industry. The more experienced professionals amongst you may remember the days of gleefully stuffing keywords into your copy to boost your rankings, blindly spamming strangers to join your email lists and easily securing media coverage for your thinly veiled advertisements.
Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.