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Exciting news from the world of SEO. BrightonSEO, one of the biggest digital marketing events of the year, is taking place on Friday the 13th of April. Free tickets will be available this Wednesday, the 25th January, from 9.30 am onwards. Be sure to get in quick though as tickets will be snapped up in no time at all; last year they ran out in under half an hour!
There is a way you can beat the rush though. If you sign up to BrightonSEO’s mailing list, you’ll get a heads up e-mail with a link to the ticket registration page. There will be plenty of other ways to find out when the tickets go live, you’ll hear plenty of noise come Wednesday morning, but the best way to ensure you get a ticket is to subscribe to Brighton SEO’s mailing list.
Don’t be put off by the ominous date. With a couple of successful years under its belt, the event has grown in stature and is now considered one of the top SEO events of the year – and tickets are absolutely free. This year the event will take place in the Brighton Dome, with an evening party taking place in a great pub on the pier. Whether you’re looking to network, get the very best and latest SEO ideas or to share your ideas and thoughts with like-minded professionals, Brighton SEO is where you need to be.
Koozai are particularly excited about this year’s event and may have some news to share when the tickets are made available on Wednesday. So for more information, watch this space.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.