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Due to the resounding success of the Compton Buildings Ltd Search Engine Optimisation (SEO) campaign, we are delighted to announce we have been appointed to manage the company’s Google AdWords account.
Rankings for their primary keywords have soared, dramatically increasing traffic for their range of concrete garages, sheds and workshops.
We predict even more success over the next few months as we continue to work with Compton Buildings to improve the ROI generated from their search marketing activity.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.