We're hiring

We love digital - Call
03332 207 677
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677

Stephen Logan

Yahoo Quarterly Figures Expose Drop in Search Revenue

22nd Jul 2009 News, Industry News 1 minute to read

The headline story of Yahoo’s quarterly review is undoubtedly the 15 per cent drop in search revenue. A general trend away from paid search has hit the major engines hard, but seemingly Yahoo are suffering more than most.

The loss of revenue in paid search was attributed to “fewer click-throughs and fewer buyer intents” by Yahoo chief executive Carol Bartz in a report by the Financial Times.  She was quick too to brush off claims that search volume may also be suffering, although clearly the dramatic drop will have raised some questions by those within the company and others with a vested interest.

Seemingly the costly rebranding of Yahoo (mentioned in yesterday’s post – Yahoo Readying New Dynamic Front Page) can’t come soon enough for some. With Bartz also praising the progress made by Microsoft and their development of Bing, perhaps that is the most significant indication yet that any joint venture between the two parties in the future might favour a Microsoft search engine.

In all though this will probably be seen as bad new by Yahoo, but by no means the worst. They’ve struggled in recent times to compete with Google, whilst the emergence of Bing last quarter could well have rocked their ship more than it ultimately has done. A lot rests on the new front page’s success and the outcome of negotiations with Microsoft over their search deal; but Yahoo are still far from being down and out.

Share this post

What do you think?

  • aspect-ratio answer-the-public-blog-feature-image
    Lola Michels

    How To Use ‘Answer The Public’ In Your Content Strategy

    A generally accepted fact in the world of Content Marketing is that being useful is one of the main criteria for achieving results with a content campaign.

    But how do you find out which questions your audience needs answers to?

    At Koozai, one of our starting points tends to be Answer the Public. (more…)

    Lola Michels
    25th May 2018
    Content Marketing
  • aspect-ratio traditional-vs-digital-pr-blog
    Vicky Taylor

    What Is The Difference Between Digital PR And Traditional PR?

    Digital public relations (digital PR) can be an effective way to increase brand visibility and drive more quality traffic to your website or landing page. But just what is digital PR and how does it differ from traditional PR techniques? Here’s an overview of the differences (and similarities). (more…)

    Vicky Taylor
    @vicky_taylor
    8th May 2018
    Digital PR

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?
  • We’ve got some really cool stuff we want to share with you. So you don’t miss out, let us know which of the following you want us to email you about going forward:
  • This field is for validation purposes and should be left unchanged.