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Following on closely my post on Tuesday – Users Spending More Time on Yahoo than Google – GigaOM have given some reasons for exactly why people use Yahoo! so much. With statistics made available by ComScore, Yahoo were found to be the top source for news, finance, sports, entertainment and mail.
Their stranglehold on the online news industry has ensured that Yahoo! maintained a high level of credibility and popularity as a brand. Unfortunately, critics might suggest that their popularity for the aforementioned news and information sources masks their inefficiency in their primary sector – search.
Google are still running away with the search engine market worldwide. Yahoo! retains a strong second place in the US, however elsewhere their status has waned; particularly with the update’s Microsoft have now included in Bing. Their domination as a news source will come as a welcome relief, but I doubt there are many who would argue that their SERPs could do with some significant improvement.
Hopefully the added competition will help spur Yahoo! on and ensure that Google face the toughest competition possible moving forward.
The UK Search Awards is an exciting night for all; brimming with excitement, anticipation and pride, these awards showcase the very best in Digital Marketing. Our pride was overflowing as we watched our very own Sam Noble be honoured with the top prize of the night: UK Search Personality 2016.
The UK Search Awards are here and we’re pleased to announce that we’ve been shortlisted for three awards at this prestigious ceremony.
What an incredible year 2016 has been for us so far. We’ve celebrated turning 10 as a company, and in the last few months alone we’ve been nominated for a range of campaigns, won a bunch of awards and now we’ve been shortlisted for even more success.