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Changes have been made to the way search queries can be categorised on Yahoo! Answers.
The company has announced that users will now be able to opt to sort through results by newest or oldest article, the most or fewest answers and by relevance.
In changes which are likely to affect companies employing professional SEO services, Yahoo! has also altered the ‘Date Submitted’ dropdown menu to include more options, such as the ability to filter out results not created in the past 24 hours.
The Advanced Search option has also been brought back in, the Yahoo! Answers blog explained.
“Advanced Search allows you to filter your search using specific parameters in order for you to receive results that are more accurate,” it stated.
Earlier this month, Yahoo! announced it is to begin putting Bing-powered search results into its own live rankings, ahead of the latter company powering more of its results later in the year.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.