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If you’ve got a question that you need a quick answer to these days, the first port of call tends to be a search engine such as Google, Ask and Yahoo, or even an online encyclopaedia, say Wikipedia. But is this monopoly about to be gatecrashed by a newcomer?
The current online buzz surrounds the first glimpse of Wolfram Alpha, a uniquely formatted site that looks to answer questions directly. This system will compute what has been asked and provide a formatted answer from its unique computational knowledge engine. This intelligent computer system bypasses all of the traditional keyword associated results to provide a single finite answer.
The real question though is whether this can really topple Google’s dominance as the go-to source for so many people? We will of course have to wait and see as Wolfram Alpha is still under wraps with a launch date later in May. In truth though, old habits do tend to die hard, so I’m reasonably convinced the major search engines and their clients won’t be overly concerned by this brand new information resource.
To find out more about Wolfram Alpha, their other innovations – including Mathematica – and the creator Stephen Wolfram, check out their blog here.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.