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Since launching the new search engine Bing has certainly made an impact and provided searchers with more choice when it comes to searching online. There are a number of factors which makes Bing individual and unique but one of the most notable differences are the amazing images which are shown on the search engines’ Home page everyday.
The stunning and breath-taking flora, fauna and geographical photographs, are of images from around the World. The photographs are definitely a bright way to start your day and will be sure to put a smile on your face or kick start a conversation in your office. The high quality photography really gives you a sense of being there and viewing it with your own eyes.
The pictures on Bing are updated daily and the images vary from faraway islands in the Pacific to butterflies.
As reported on, Photo District News, the pictures are selected by a team at Microsoft in Washington who decide on the images for the Bing Home page. The photographs themselves are from stock photo agencies – which license the images to Bing, Photolibrary and other sources.
The photographs are also dynamic which allow you to hover over a specific area, which then provides you with further information and facts about the image.
At the beginning of June 2009, Bing announced a competition on Facebook where visitors could submit their own photos. The prize was for their photo to be displayed on Bing all day on the 3rd August. The winning photo (shown below) was taken by Jeremy J. Somers whose image of a lightning strike over Sydney, Australia. At present the editors are currently not taking submissions from individuals.
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In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.