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The launch of new video hosting websites could have many advantages for firms when it comes to online marketing, it has been claimed.
In the opinion of Jamie Estrin, managing director at Web TV Enterprise, online advertising can be used to target specific customers and allow businesses to make the most of their SEO services.
He also said that niche audiences can be reached, especially as the new sites allow enterprises to select chosen content routes that best suit their requirements.
“The bottom line is that the destination website needs to convince the rights holder that they can get the highest possible return from using their website.” Mr Estrin continued.
Another top online marketing tip was recently offered to companies by Rob Ousbey.
Writing for the SEOmoz blog, he said that giveaway competitions are a good way of attracting potential customers, increasing brand awareness and collecting data, as entrants can be asked for their email address when they apply.
Last month, we tuned in to listen to our very own Samantha Noble become a radio star. As a guest on Xan Phillips’ The Business on Voice FM, a programme dedicated to promoting the good news stories about business from the Southampton area and beyond, Sam shared her insights into paid media.
The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.
Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.