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The launch of new video hosting websites could have many advantages for firms when it comes to online marketing, it has been claimed.
In the opinion of Jamie Estrin, managing director at Web TV Enterprise, online advertising can be used to target specific customers and allow businesses to make the most of their SEO services.
He also said that niche audiences can be reached, especially as the new sites allow enterprises to select chosen content routes that best suit their requirements.
“The bottom line is that the destination website needs to convince the rights holder that they can get the highest possible return from using their website.” Mr Estrin continued.
Another top online marketing tip was recently offered to companies by Rob Ousbey.
Writing for the SEOmoz blog, he said that giveaway competitions are a good way of attracting potential customers, increasing brand awareness and collecting data, as entrants can be asked for their email address when they apply.
Search engine technology is evolving, and so is the digital marketing industry. The more experienced professionals amongst you may remember the days of gleefully stuffing keywords into your copy to boost your rankings, blindly spamming strangers to join your email lists and easily securing media coverage for your thinly veiled advertisements.
Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.