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This is the first in a series of articles on the various applications that Google currently provide. We all know about Google Earth, Mail and of course Search, but there are many more tools that some users may not be quite so aware of; which will hopefully shed some light on in the coming weeks.
The first of these is the extremely simple, yet incredibly useful Google ‘Define:’. When using the site, whether in your toolbar or the main Google search screen, simply type in ‘define:’ followed by a word – for example ‘define: incredulity’. Once you’ve filled in the search, you should get an answer that looks something like the graphic below.
Whilst it may not be the most complex of procedures, this feature is an incredibly invaluable resource, particularly for a quick reference. It’ll provide answers from a number of sources ordinarily, with a small definition accompanying the URL of the site who provided the information.
Define: is certainly one of those tools that make Google such a useful one-stop referencing site. It’s also one that other search engines will need to better if they are to make a real dent in Google’s domination of the current market.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.