A recent survey carried out in partnership between the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), reveals that in the past three years, UK Internet advertising spend has increased by £2 billion.
This growth shows no sign of abating and indicates that investment in online advertising will overtake spend on television by the end of 2009.
At £2.8billion, the UK’s online advertising spend clearly makes a significant contribution to many businesses overall marketing output. With the country’s Internet population growing and the advertising techniques becoming more developed, there is huge scope for canny companies to take full advantage.
Pay per Click remains the most popular online advertising. With the ads appearing beside the main search results, there is a fantastic opportunity to get your product seen by a highly targeted audience. The continued growth within the market would certainly suggest that most sites are now receiving a pretty decent return on their investment too.
Share this post
Digital Ideas Monthly
Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?
An Award-Winning Digital Agency
We create cutting edge, award-winning digital campaigns.
Questions?
Call us on 0330 353 0300, email info@koozai.com or fill out our Contact Form.
What do you think?