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A recent survey carried out in partnership between the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), reveals that in the past three years, UK Internet advertising spend has increased by £2 billion.
This growth shows no sign of abating and indicates that investment in online advertising will overtake spend on television by the end of 2009.
At £2.8billion, the UK’s online advertising spend clearly makes a significant contribution to many businesses overall marketing output. With the country’s Internet population growing and the advertising techniques becoming more developed, there is huge scope for canny companies to take full advantage.
Pay per Click remains the most popular online advertising. With the ads appearing beside the main search results, there is a fantastic opportunity to get your product seen by a highly targeted audience. The continued growth within the market would certainly suggest that most sites are now receiving a pretty decent return on their investment too.
Search engine technology is evolving, and so is the digital marketing industry. The more experienced professionals amongst you may remember the days of gleefully stuffing keywords into your copy to boost your rankings, blindly spamming strangers to join your email lists and easily securing media coverage for your thinly veiled advertisements.
Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.