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A recent survey carried out in partnership between the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), reveals that in the past three years, UK Internet advertising spend has increased by £2 billion.
This growth shows no sign of abating and indicates that investment in online advertising will overtake spend on television by the end of 2009.
At £2.8billion, the UK’s online advertising spend clearly makes a significant contribution to many businesses overall marketing output. With the country’s Internet population growing and the advertising techniques becoming more developed, there is huge scope for canny companies to take full advantage.
Pay per Click remains the most popular online advertising. With the ads appearing beside the main search results, there is a fantastic opportunity to get your product seen by a highly targeted audience. The continued growth within the market would certainly suggest that most sites are now receiving a pretty decent return on their investment too.
The UK Search Awards is an exciting night for all; brimming with excitement, anticipation and pride, these awards showcase the very best in Digital Marketing. Our pride was overflowing as we watched our very own Sam Noble be honoured with the top prize of the night: UK Search Personality 2016.
The UK Search Awards are here and we’re pleased to announce that we’ve been shortlisted for three awards at this prestigious ceremony.
What an incredible year 2016 has been for us so far. We’ve celebrated turning 10 as a company, and in the last few months alone we’ve been nominated for a range of campaigns, won a bunch of awards and now we’ve been shortlisted for even more success.