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For some, branding is simply a formality, certainly in terms of colouration. However COLOURlovers, a site dedicated to sharing, well, colours, have looked a little deeper into the trends and psychology of online corporate branding.
The findings were somewhat unsurprising, but certainly colourful. Brands are favouring primary colours, with particular focus on red and blue hues. So despite their best efforts to differentiate from one another, evidently there is a certain uniformity in how corporate business branding.
Blue of course is a cool and calming; qualities that most companies would be happy to be associated with. Red though is a little more fiery and is often associated with direct action; again not necessarily character traits that the modern global corporation would turn its back on. They are chalk and cheese in many ways, but clearly represent professionalism at a branding level, at least on a branding level.
Our very own orange tone was also a popular choice. Offering the middle ground between two other primary colours, it is the colour of choice for Nickelodeon, Blogger and Orange (of course). It is considered to be a very energetic colour full of warmth and excitement – apparently.
So what does this all mean? If you want to create a brand and really stand out, you might want to consider trying something a little different. That said, clearly companies who employ red or blue as their own primary branding colour appear to be doing alright for themselves, so why break the mould?
All colours have connotations and project their own unique aura. In truth though it’s probably easy to over analyse and read too much into the significance of each. But to find out more about the findings on the top 100 brands and their associated colours, be sure to visit the COLOURLovers website and check out the rest of the infographics – see The Most Powerful Colors in the World.
Samantha Noble is well known within in the search industry, she even won the UK Search Personality 2016 at the UK Search Awards in November. This year, she continues to make an impact on the industry by judging not only one, but three, prestigious industry awards.