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Vodafone’s public relations team have cleverly used their knowledge of search engine optimisation (SEO) to garner more attention for a recent press release they put out, it has been suggested.
According to Ian White of Mobile News, Vodafone has attacked Ofcom for proposing that mobile termination rates are cut from 4.3p a minute to 0.5p a minute by 2015.
Mr White said Vodafone’s claims that the move would hurt “vulnerable” members of society who spend less than £10 a month on their phone represented a shrewd use of SEO marketing services.
“Journalism is now led by headlines and SEO and emotive tags to drive traffic to websites,” he claimed.
“Hence any story with the words ‘vulnerable’, ‘society’, ‘mobile’ and ‘phone’ racks up the hits.”
Last month, Bing released the results of a survey which revealed 60 per cent of its customers use search engines to find out more details about a news story which interests them.
The UK Search Awards is an exciting night for all; brimming with excitement, anticipation and pride, these awards showcase the very best in Digital Marketing. Our pride was overflowing as we watched our very own Sam Noble be honoured with the top prize of the night: UK Search Personality 2016.
The UK Search Awards are here and we’re pleased to announce that we’ve been shortlisted for three awards at this prestigious ceremony.
What an incredible year 2016 has been for us so far. We’ve celebrated turning 10 as a company, and in the last few months alone we’ve been nominated for a range of campaigns, won a bunch of awards and now we’ve been shortlisted for even more success.