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Vodafone’s public relations team have cleverly used their knowledge of search engine optimisation (SEO) to garner more attention for a recent press release they put out, it has been suggested.
According to Ian White of Mobile News, Vodafone has attacked Ofcom for proposing that mobile termination rates are cut from 4.3p a minute to 0.5p a minute by 2015.
Mr White said Vodafone’s claims that the move would hurt “vulnerable” members of society who spend less than £10 a month on their phone represented a shrewd use of SEO marketing services.
“Journalism is now led by headlines and SEO and emotive tags to drive traffic to websites,” he claimed.
“Hence any story with the words ‘vulnerable’, ‘society’, ‘mobile’ and ‘phone’ racks up the hits.”
Last month, Bing released the results of a survey which revealed 60 per cent of its customers use search engines to find out more details about a news story which interests them.