We're hiring

We love digital - Call
03332 207 677
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677

Stephen Logan

SEM Effectiveness ‘Easy to Measure’

24th May 2010 News, Industry News Less than a minute to read


Conversion TestingSearch engine marketing (SEM) is easier to measure in terms of return on investment (ROI) than other channels of promotion, according an industry expert.

Marc Englesman, vice-president of client programmes and services at Digital Brand Expressions, indicated that the attraction of SEM is not only its effectiveness but also its comparative lack of expense compared to other media formats.

What may interest industry professionals, including those who employ professional SEO services, is search’s apparent ability to “to capture metrics like conversions”.

He suggested this method offers a “rationale for reallocation of budget from less ‘trackable’ marketing tactics”.

The expert added that it would not be unreasonable for those in charge of advertising funds to switch focus when the cost of one TV commercial can equate to a year’s worth of online promotion.

A recent survey by Omniture revealed that 80 per cent of industry professionals agreed that online marketing is important to measure, but only 31 per cent of respondents said they could gage it effectively.

Image Source

Closeup of female researcher via BigStock

Share this post

Stephen Logan
About the author

Stephen Logan

Stephen Logan was a Senior Content Marketer at Koozai. With four years experience writing exclusively for the search engine marketing industry, he has amassed a wealth of industry related knowledge. He will be breaking news stories and contributing compelling SEO related stories.

What do you think?

  • aspect-ratio
    Nicola Churchill

    The Psychology Of Colour In Marketing

    When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.
    (more…)

    Nicola Churchill
    @with_nic
    30th Jun 2017
    Content Marketing
  • aspect-ratio
    Cat Birch

    Koozai Launches Free Breakfast & Learn Events

    We’re excited to announce that we’re launching a series of free Breakfast & Learn events for brand-side marketers. Our digital marketing experts will help you to boost your SEO, paid media, paid social and content marketing knowledge over breakfast.
    (more…)

    Cat Birch
    @MissCatBirch
    25th May 2017
    News

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?