Call 03332 207 677

Stephen Logan

Search Engine Wars: Google Wave Vs. Microsoft Bing

29th May 2009 News, Industry News 2 minutes to read


It’s been another big day of search engine news with both Google and Microsoft announcing new products. Possibly the biggest of these – certainly in a purist search capacity – was the announcement that, after some time in development and ditching the old Kumo title, Microsoft are almost ready to begin some tentative live tests before switching over to become the default search option on 3rd of June.

Microsoft Bing has been developed as an alternative to the conventional search engine and is instead optimised to help with general queries. It will eventually replace the current Live Search and should reenergise the flagging software giant’s online presence. The changes it introduces are sweeping, however those who have become accustomed to Google and the results it produces may be difficult to sway.

If nothing else it should act as a shot in the arm for Google and lead them away from complacency. There’s no doubting that it’s certainly a far more aesthetically pleasing interface than the old one, better equipped to deal with modern search requirements and even more usable; but can it be a Google-killer?

Inevitably, as soon as Microsoft made their big announcement on the arrival of Bing, Google reacted with a similarly eye-catching unveiling of their own – Google Wave. Having been in development for the past couple of years, Google Wave is almost ready to take its first tentative steps out into the big bad world of the Internet.

Wave is an extremely complicated, but potentially highly useful personal communication tool. It integrates media such as email and messaging services and allows for a far more interactive communicational experience for users. All your friends, shared folders and conversations can be stored neatly in this labyrinth of a programme. The live feed aspect of the programme, gives a far more contemporary feel to the slightly outdated messenger and email modes; bringing it in line with sites such as Friendfeed for social media sites.

Initially Google Wave will be released as a simple – in principle at least – communication tool. However plans are afoot to develop it further once the HTML 5 coding standard becomes universally accepted; paving the way to a whole bevy of exciting 3D applications, including movies and games. Some may see it is as simply reinventing the wheel, bundling all these existing packages into one. But the truth, it seems, is very different. It represents a seismic shift from the conventions that we’ve all become accustomed to, and could well cement Google’s place as the go-to site for future generations of Internet users.

So whilst Microsoft have undoubtedly rocked the search engine boat a little, Google’s retort seems to have quelled any talk of it being a genuine threat to their dominance. It’ll certainly be interested to see how both perform when they are finally released and what impact this will have on search and communication activities.

Share this post

Stephen Logan
About the author

Stephen Logan

Stephen Logan was a Senior Content Marketer at Koozai. With four years experience writing exclusively for the search engine marketing industry, he has amassed a wealth of industry related knowledge. He will be breaking news stories and contributing compelling SEO related stories.

1 Comment

What do you think?

  • aspect-ratio UK Search Awards Sam Noble Winner
    Cat Birch

    Samantha Noble Wins UK Search Personality 2016 at UK Search Awards

    The UK Search Awards is an exciting night for all; brimming with excitement, anticipation and pride, these awards showcase the very best in Digital Marketing. Our pride was overflowing as we watched our very own Sam Noble be honoured with the top prize of the night: UK Search Personality 2016.

    (more…)

    Cat Birch
    @MissCatBirch
    2nd Dec 2016
    News
  • aspect-ratio UK Search Awards Sam Noble Winner
    Cat Birch

    Koozai Shortlisted for Three Awards at the UK Search Awards 2016

    The UK Search Awards are here and we’re pleased to announce that we’ve been shortlisted for three awards at this prestigious ceremony.

    What an incredible year 2016 has been for us so far. We’ve celebrated turning 10 as a company, and in the last few months alone we’ve been nominated for a range of campaigns, won a bunch of awards and now we’ve been shortlisted for even more success.

    (more…)

    Cat Birch
    @MissCatBirch
    30th Nov 2016
    News

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?