We're hiring

We love digital - Call
03332 207 677
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677

James Perrin

Search Engine Market Share Statistics – September 11

15th Sep 2011 News, Industry News 2 minutes to read

There were differing fortunes this month for the search engines in both the UK and US markets. In the UK, Google have gained a small proportion of the market, taking back some of the share they lost last month. All other search engines lost ground to Google in the UK, with the only exception Ask who saw a small rise.

In the US, Google were on the receiving end of another loss, for the second month in a row. Along with AOL they relinquished 0.30% and 0.20% of the market respectively; with Yahoo, Bing and Ask all benefiting with slight market gains.

Looking at the UK search engine market first, Hitwise data indicates that Google and Ask were the biggest winners with relatively small gains, 0.22% and 0.07% respectively. For Google this means their share now stands at 90.88% in the UK market, for Ask they have a relatively meagre 1.44%. Last month we reported that Google had seen a significant loss of their market share, giving up 0.86% of the market with Bing being the biggest benefactors picking up 0.84% [See: Search Engine Market Share – August 11].

This month it is Bing, along with Yahoo and ‘other’ search engines who have lost ground on the big player that is Google. ‘Other’ search engines lost 0.06%, Yahoo lost 0.07% whilst Bing were the biggest losers with a 0.16% drop. Just when we thought Bing was beginning to build up some momentum, the shift of power swings firmly back into Google’s grasp. This is in spite of Bing apparently being a more effective search engine, as recent statistics have shown [See: Is Bing A More Effective Search Engine than Google?]

In the US, according to figures from ComScore, it was Google who in fact lost some ground. They gave up 0.30% taking their share from 65.10% in July to 64.80% in August. This is the second month in a row where they have relinquished market share, with 0.40% being lost last month.

Whilst Google don’t need to be overly concerned at present about their market share in the US, after all they do represent a significantly large volume, it is worth noting that since the start of the year, they have nearly dropped 1% of the market share. When you consider the volume of searches being made a 1% drop can represent a large amount.

With the market being more competitive in the US, it’s interesting to see how Yahoo and Bing have performed. Both have seen rises this month, Yahoo seeing a 0.20% rise and Bing climbing 0.30%. When you consider that these search engines have joined forces both in the US and across Europe [See: Yahoo to Finally Integrate Bing Search in Europe] it does make things a lot more exciting for the search engine landscape.

Finally Ask have increased their share from 2.90% in July to 3.00% in August, whilst AOL have seen a 0.20% drop taking their share to just 1.30% of the US search market.

Share this post

What do you think?

  • aspect-ratio traditional-vs-digital-pr-blog
    Vicky Taylor

    What Is The Difference Between Digital PR And Traditional PR?

    Digital public relations (digital PR) can be an effective way to increase brand visibility and drive more quality traffic to your website or landing page. But just what is digital PR and how does it differ from traditional PR techniques? Here’s an overview of the differences (and similarities). (more…)

    Vicky Taylor
    8th May 2018
    Digital PR
  • aspect-ratio brightonseo-2018-keynote-speaker
    Natalie Mott

    BrightonSEO 2018 Recap – Part 4 (With Slides)

    Coming in with the final of our four blogs recapping BrightonSEO 2018, here’s our final rundown of the talks with actionable takeaways and slides.

    For more slides from today’s conference, check out part 1, part 2 and part 3 of our BrightonSEO 2018 roundups.


    Natalie Mott
    27th Apr 2018

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?