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The past month has seen some small, but very interesting fluctuations in the search engine market share statistics for both the UK and US markets. As always Google continue to dominate the market, however they’ve suffered differing fortunes on either side of the Atlantic this month.
Other search engines have performed similarly on both sides of the pond. Yahoo continues to lose ground, whilst Microsoft’s Bing has once again increased their share. Ask actually performed much better in the UK market over the past 4 weeks in comparison to the US market.
Starting with the UK markets, data from Hitwise has revealed that the biggest loser in the past month was actually Google. They lost 0.19% of their share from 90.78% in September to 90.59% in October. Whilst this is small fry for Google, this is the second month in a row they have lost in terms of volume of searches [See: Search Engine Market Share Statistics – October 11].
Does this mean that UK users are turning to other search engines instead? Well if so, Bing have certainly put their marker down as they’ve made a small but still quite a significant 0.16% gain from 3.70% in September to 3.86% October. The other big winner this month was Ask who have seen a 0.17% increase from September to take their total share to 1.76%.
The search engines that have felt the brunt of these gains were Google as mentioned, but also Yahoo and ‘other’ search engines who both lost 0.07% of the market respectively. In the grand scheme of things Google maintain the dominant force, with the second largest search engine being Bing, however there is still much more ground to make if they want to overhaul the search lord.
In contrast to the UK search engine market share results, in the US Google performed exceedingly well according to data from ComScore. The search giant made a small, but impressive 0.30% gain from September to October to take their market share to 65.60%. This is the second month that Google have seen gains, which is welcomed news as they were losing ground, albeit slowly, in previous months.
Bing also saw gains in the US markets with a 0.10% month on month gain taking their total market share to 14.80%. They are slowly closing the gap on Yahoo who once again lost a significant amount in October to take their overall share to 15.20%; at this rate it won’t be long before Bing overhauls them as the USA’s second most popular search engine. In fact this is the second month that Yahoo has lost ground, with a combined loss of over 1%, which in terms of volume of searches is pretty significant, especially in the more competitive US search engine market.
Whilst the changes seen this month are quite small, they do represent the shifts that we have all been expecting for some time, especially in terms of Bing’s rise and Yahoo’s fall. As for Google, well despite any losses, they still maintain that number one spot, and will continue to do so for some time.
Samantha Noble is well known within in the search industry, she even won the UK Search Personality 2016 at the UK Search Awards in November. This year, she continues to make an impact on the industry by judging not only one, but three, prestigious industry awards.