We're hiring

We love digital - Call
03332 207 677
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677

James Perrin

Search Engine Market Share Statistics – November 2011

16th Nov 2011 News, Industry News 2 minutes to read

The past month has seen some small, but very interesting fluctuations in the search engine market share statistics for both the UK and US markets. As always Google continue to dominate the market, however they’ve suffered differing fortunes on either side of the Atlantic this month.

Other search engines have performed similarly on both sides of the pond. Yahoo continues to lose ground, whilst Microsoft’s Bing has once again increased their share. Ask actually performed much better in the UK market over the past 4 weeks in comparison to the US market.

Starting with the UK markets, data from Hitwise has revealed that the biggest loser in the past month was actually Google. They lost 0.19% of their share from 90.78% in September to 90.59% in October. Whilst this is small fry for Google, this is the second month in a row they have lost in terms of volume of searches [See: Search Engine Market Share Statistics – October 11].

Does this mean that UK users are turning to other search engines instead? Well if so, Bing have certainly put their marker down  as they’ve made a small but still quite a significant 0.16% gain from 3.70% in September to 3.86% October. The other big winner this month was Ask who have seen a 0.17% increase from September to take their total share to 1.76%.

The search engines that have felt the brunt of these gains were Google as mentioned, but also Yahoo and ‘other’ search engines who both lost 0.07% of the market respectively. In the grand scheme of things Google maintain the dominant force, with the second largest search engine being Bing, however there is still much more ground to make if they want to overhaul the search lord.

In contrast to the UK search engine market share results, in the US Google performed exceedingly well according to data from ComScore. The search giant made a small, but impressive 0.30% gain from September to October to take their market share to 65.60%. This is the second month that Google have seen gains, which is welcomed news as they were losing ground, albeit slowly, in previous months.

Bing also saw gains in the US markets with a 0.10% month on month gain taking their total market share to 14.80%. They are slowly closing the gap on Yahoo who once again lost a significant amount in October to take their overall share to 15.20%; at this rate it won’t be long before Bing overhauls them as the USA’s second most popular search engine. In fact this is the second month that Yahoo has lost ground, with a combined loss of over 1%, which in terms of volume of searches is pretty significant, especially in the more competitive US search engine market.

Whilst the changes seen this month are quite small, they do represent the shifts that we have all been expecting for some time, especially in terms of Bing’s rise and Yahoo’s fall. As for Google, well despite any losses, they still maintain that number one spot, and will continue to do so for some time.

Share this post

James Perrin
About the author

James Perrin

Content Marketing Manager, James Perrin is a regular contributor to the Koozai blog. Well experienced in sales and marketing, James also has a passion for journalism and media, especially new media. From the latest industry related new stories to copywriting advice, James will provide you with plenty of digital marketing information.

What do you think?

  • aspect-ratio Koozai at Search Elite
    Cat Birch

    Koozai Sponsors Search Elite 2017. Plus, win a free ticket!

    We are pleased to announce that Koozai will be sponsoring Search Elite London! (more…)

    Cat Birch
    20th Mar 2017
  • aspect-ratio Sam judging awards
    Cat Birch

    Samantha Noble Judging MENA Digital Awards, DANI Awards And UK Biddable Media Awards

    Samantha Noble is well known within in the search industry, she even won the UK Search Personality 2016 at the UK Search Awards in November. This year, she continues to make an impact on the industry by judging not only one, but three, prestigious industry awards.

    Cat Birch
    8th Mar 2017

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?