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Yahoo achieve ‘artificially’ inflated market share in the US, whilst Google extend their UK search engine market share to 91.7%.
Slight rises for Yahoo and Bing in the UK (to 2.51% and 3.02% respectively) were eclipsed by Google’s continued dominance of the search market, growing their share to a lofty 91.7%.
Jumping the divide over to the US and it is a different story entirely. According to the latest comScore figures, Yahoo is the search engine in the ascendency. Gobbling up a further 0.8% share of the overall search market, Yahoo! control 17.7% of the US market; second only to Google who command a diminished share of 64.4%.
However, these figures might not be all they seem. Celebrations at Yahoo HQ might be slightly curtailed, as it has subsequently been established that the search numbers have been skewed slightly by Yahoo’s introduction of the slideshow functionality.
Unfortunately, as you flick through various images generated for searches on Yahoo news, each page is recorded as a search. So whilst the pages clicked on may have increased, the actual unique searches (which account for the bulk of their income) may be significantly lower [for more information see: How Yahoo Boosted Its Search Market Share With Pictures | Mashable].
Here there is far less contention. According to Experian Hitwise’s latest figures the status quo has very much been maintained over the past month. Google have consolidated their position as Britain’s favourite search engine, growing the share of the market by 0.5% to 91.7%. Bing is still outgunning Yahoo, but only just.
Bing now holds a respectable 3.02% stake in the UK search market. This is a 0.05% increase, which is in tandem with Yahoo’s 0.06% jump to 2.51%. Unfortunately for the YaBing alliance, those increases still don’t come close to matching Google’s efforts in the same period.
So it has been a positive – picture assisted – month for Yahoo. Again, as much as anything though, their dubious success probably works to highlight how difficult it is to accurately determine true search volume. No doubt all search engines have their subtle intricacies that could contribute to their figures.
Samantha Noble is well known within in the search industry, she even won the UK Search Personality 2016 at the UK Search Awards in November. This year, she continues to make an impact on the industry by judging not only one, but three, prestigious industry awards.