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Yahoo achieve ‘artificially’ inflated market share in the US, whilst Google extend their UK search engine market share to 91.7%.
Slight rises for Yahoo and Bing in the UK (to 2.51% and 3.02% respectively) were eclipsed by Google’s continued dominance of the search market, growing their share to a lofty 91.7%.
Jumping the divide over to the US and it is a different story entirely. According to the latest comScore figures, Yahoo is the search engine in the ascendency. Gobbling up a further 0.8% share of the overall search market, Yahoo! control 17.7% of the US market; second only to Google who command a diminished share of 64.4%.
However, these figures might not be all they seem. Celebrations at Yahoo HQ might be slightly curtailed, as it has subsequently been established that the search numbers have been skewed slightly by Yahoo’s introduction of the slideshow functionality.
Unfortunately, as you flick through various images generated for searches on Yahoo news, each page is recorded as a search. So whilst the pages clicked on may have increased, the actual unique searches (which account for the bulk of their income) may be significantly lower [for more information see: How Yahoo Boosted Its Search Market Share With Pictures | Mashable].
Here there is far less contention. According to Experian Hitwise’s latest figures the status quo has very much been maintained over the past month. Google have consolidated their position as Britain’s favourite search engine, growing the share of the market by 0.5% to 91.7%. Bing is still outgunning Yahoo, but only just.
Bing now holds a respectable 3.02% stake in the UK search market. This is a 0.05% increase, which is in tandem with Yahoo’s 0.06% jump to 2.51%. Unfortunately for the YaBing alliance, those increases still don’t come close to matching Google’s efforts in the same period.
So it has been a positive – picture assisted – month for Yahoo. Again, as much as anything though, their dubious success probably works to highlight how difficult it is to accurately determine true search volume. No doubt all search engines have their subtle intricacies that could contribute to their figures.
The UK Search Awards is an exciting night for all; brimming with excitement, anticipation and pride, these awards showcase the very best in Digital Marketing. Our pride was overflowing as we watched our very own Sam Noble be honoured with the top prize of the night: UK Search Personality 2016.
The UK Search Awards are here and we’re pleased to announce that we’ve been shortlisted for three awards at this prestigious ceremony.
What an incredible year 2016 has been for us so far. We’ve celebrated turning 10 as a company, and in the last few months alone we’ve been nominated for a range of campaigns, won a bunch of awards and now we’ve been shortlisted for even more success.