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Both the UK and US, share statistics experienced some trend bucking this month as Google gain (or, more accurately, regained) market share in the UK, as did YaBing in the US.
Starting with the UK statistics, figures from Hitwise have revealed that Google continue with their stranglehold on the market. Previous monthly trends have seen Google slowly lose their share of the market fractionally. However, figures this month have shown they have managed to claw this back.
Google increased their share from 90.02% in March to 90.24% in April, an increase of 0.22%. They were one of the only major search engines to have gained ground month on month, along with the ‘other’ category in the UK statistics.
The ‘other’ search engines continued to increase their share, a trend which started in last month’s market share statistics [See: Search Engine Market Share Statistics – April 11]. According to the figures, they have boosted their cumulative market share from 1.49% in March to 1.62% in April, representing an increase of 0.13%.
Considering the ‘other’ category also gained 0.14% last month, this may reflect a developing monthly trend, but why is this the case? Well as we speculated last month, this could be a case of a rise in mobile search – a method of search that is becoming increasingly popular with the explosion of smart phones and other mobile internet devices such as tablets.
In the US, figures from Comscore actually indicate the opposite has happened for Google, in keeping with the existing trend of the search engine giant losing a partial share of the market each month. The share Google sites have decreased by 0.30% from 65.70% in March to 65.40% in April. Furthermore Ask and AOL also saw losses of their share by 0.10% each.
The biggest winners in the US markets were Microsoft’s Bing who gained 0.20% from 13.90% in March to 15.90% in April. Not surprisingly really given their rising dominance, especially in the US [See: Rise in Search Volume and Market Share for Bing].
What was surprising this month was Yahoo’s rise in search volume as their share increased from 15.70% in March to 15.90% in April. Given their month on month drop in market share recently, and their poor financial returns for quarter one of 2011 [See: Yahoo’s 2011 Q1 Results: Revenues and Net Earnings Down], this makes positive reading for the internet company who are going through some major changes during a time of transition. As Yahoo’s search engine is powered by Bing, the news can be seen as a win win situation for Microsoft, who really are making good ground across the Atlantic.
Last month, we tuned in to listen to our very own Samantha Noble become a radio star. As a guest on Xan Phillips’ The Business on Voice FM, a programme dedicated to promoting the good news stories about business from the Southampton area and beyond, Sam shared her insights into paid media.
The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.
Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.