We're hiring

We love digital - Call
03332 207 677Circle Info
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677Circle Info

Stephen Logan

Search Engine Market Share Statistics – March 2010

18th Mar 2010 News, Industry News 2 minutes to read

Bing make up some ground in the US, whilst Google achieve near domination of UK search volume, reaching 90%in the latest search engine market share statistics.

The new YaBing partnership appears to be bearing some fruit over in the US. Last month the two engines combined to control a sizeable 26.6% of the entire search market, taking a 2.1% chunk out of Google’s lead. Bing was the biggest gainer, leaping from 9.9% up to 12.5%. Yahoo slipped 0.3% down to 14.1%. However, according to Nielsen’s latest statistics, Google is the biggest loser; slumping to a mere 65.2% of the search market from 67.3% in December [see: Search Engine Market Share Statistics – February 2010].

On this side of the pond, things have been a little more settled. Google have reinforced their market dominance by reaching 90% of the total UK searches. This represents a gain of just 0.32% since last month. Bing has suffered a slight slip, going from 3.07% down to 2.98%. Certainly nothing to be too concerned about though.

Yahoo has responded well to last month’s drop, gaining a full 1.06% in the largest jump in the latest Hitwise statistics. This gives them a 5.78% search market share and a combined YaBing total of 8.76%.

UK Search Engine Market Share Mar09

Understandably the total US search traffic dropped off a little during February. Total searches reached 9.17 billion, as compared to 9.95 billion in December. However, accounting for three fewer days in the month of February, daily search volume fractionally increased.

With the proliferation of the Internet and the wider accessibility offered by improved broadband range and Internet-ready mobile devices, search volumes are likely to continue their steady increase in search volume. In terms of visits though, they could be coming under some pressure.

As revealed yesterday [see: Facebook Leapfrogs Google in US Internet Market Share], Google has already been trumped as the most visited website in the US by Facebook. Search and social media are two of the most prominent industries experiencing growth online. Search engines are something of an evergreen property, whilst Facebook and Twitter have seen exponential growth month on month in their relatively short existence.

Here in the UK, again according to the latest Hitwise statistics, Google.co.uk remains the most visited site; and by a long way too. 9.34% of all visits are to the search giant’s site, leaving Facebook in a distant second place with 6.01%.

Since the last statistics were published Yahoo and Bing have had their merger approved in Europe and the US [see: European Courts Okay Yahoo and Bing Merger]. Bing has also begun a major advertising campaign to promote their ‘decision engine’. This includes a television ad (below) and sponsorship of major shows, including Channel 4’s coverage of The Simpsons.

We will only be able to monitor just how effective this brand awareness campaign is in several months’ time. Due to the relative freshness of the Bing brand, it has a major uphill struggle to overhaul the far more established market leader in Google. Whilst the aforementioned ad is memorable for all the wrong reasons, it is certainly a statement of intent. One to watch out for in the future certainly.

Share this post


What do you think?

Callum Coard

BrightonSEO Roundup: Practical Insights into Winning Featured Snippets

Callum Coard
5th Oct 2018
Michael Lam

BrightonSEO Roundup: Take your Site Speed Optimisation to the Next Level

Michael Lam
4th Oct 2018

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?
  • We’ve got some really cool stuff we want to share with you. So you don’t miss out, let us know which of the following you want us to email you about going forward:
  • This field is for validation purposes and should be left unchanged.
Circle Cross

Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.