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This month, Bing was the biggest winner as Google saw more reductions on both sides of the Atlantic. Whilst the erosion of search market dominance might be fractional, it will make for pleasant reading at Microsoft HQ.
Looking at the UK statistics, figures from Hitwise have revealed that Google still dominate the market. However a monthly reduction from 90.39% in January to 90.16% in February means that 0.23% volume of search has been dropped.
As a result, Bing and Yahoo have been able to pounce, with a monthly volume increase of 0.07% and 0.08% respectively. To put this into some kind of perspective, this represents an overall share of 4.19% and 2.94%, in comparison to Google’s 90.13%. However the overriding trend, certainly in recent months, is that Google are slowly losing market share, with their rising competitor, Bing, being one of the direct beneficiaries.
This trend is similar in the US, but even more significant.
According to the latest figures from ComScore, Google’s market share dropped 0.20% from 65.60% in January to 65.40% in February. The figures were very similar for Ask who also experienced a drop of 0.20% from 3.40 % in January to 3.20% in February.
With Yahoo and AOL both experiencing monthly search volume stagnation, staying at 16.10% and 1.70% of the search market respectively, it means the combined 0.40% dropped by Google and Ask was as a result of Bing’s continued rise. This month they saw a rise in search volume of 0.50% from 13.10% in January to 13.60% in February.
Bing has been building in increments this year and is starting to get a little traction, or so it would appear[as indicated in Search Engine Market Share Statistics – January 2011]. Whilst it may only be in fractions of a percent, this is a huge slice of traffic to be gaining when put in real terms. It’s difficult to see when this trend may reverse or plateau, but certainly for the time being Bing will be much the happier – even if they are still a long way behind Google.
Last month, we tuned in to listen to our very own Samantha Noble become a radio star. As a guest on Xan Phillips’ The Business on Voice FM, a programme dedicated to promoting the good news stories about business from the Southampton area and beyond, Sam shared her insights into paid media.
The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.
Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.