We're hiring

We love digital - Call
03332 207 677
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677

James Perrin

Search Engine Market Share Statistics – March 11

15th Mar 2011 News, Industry News 1 minute to read

This month, Bing was the biggest winner as Google saw more reductions on both sides of the Atlantic. Whilst the erosion of search market dominance might be fractional, it will make for pleasant reading at Microsoft HQ.

Looking at the UK statistics, figures from Hitwise have revealed that Google still dominate the market. However a monthly reduction from 90.39% in January to 90.16% in February means that 0.23% volume of search has been dropped.

As a result, Bing and Yahoo have been able to pounce, with a monthly volume increase of 0.07% and 0.08% respectively. To put this into some kind of perspective, this represents an overall share of 4.19% and 2.94%, in comparison to Google’s 90.13%. However the overriding trend, certainly in recent months,  is that Google are slowly losing market share, with their rising competitor, Bing, being one of the direct beneficiaries.

This trend is similar in the US, but even more significant.

According to the latest figures from ComScore, Google’s market share dropped 0.20% from 65.60% in January to 65.40% in February. The figures were very similar for Ask who also experienced a drop of 0.20% from 3.40 % in January to 3.20% in February.

With Yahoo and AOL both experiencing monthly search volume stagnation, staying at 16.10% and 1.70% of the search market respectively, it means the combined 0.40% dropped by Google and Ask was as a result of Bing’s continued rise. This month they saw a rise in search volume of 0.50% from 13.10% in January to 13.60% in February.

Bing has been building in increments this year and is starting to get a little traction, or so it would appear[as indicated in Search Engine Market Share Statistics – January 2011]. Whilst it may only be in fractions of a percent, this is a huge slice of traffic to be gaining when put in real terms. It’s difficult to see when this trend may reverse or plateau, but certainly for the time being Bing will be much the happier – even if they are still a long way behind Google.

Share this post

James Perrin
About the author

James Perrin

Content Marketing Manager, James Perrin is a regular contributor to the Koozai blog. Well experienced in sales and marketing, James also has a passion for journalism and media, especially new media. From the latest industry related new stories to copywriting advice, James will provide you with plenty of digital marketing information.

What do you think?

  • aspect-ratio Koozai at Search Elite
    Cat Birch

    Koozai Sponsors Search Elite 2017. Plus, win a free ticket!

    We are pleased to announce that Koozai will be sponsoring Search Elite London! (more…)

    Cat Birch
    20th Mar 2017
  • aspect-ratio Sam judging awards
    Cat Birch

    Samantha Noble Judging MENA Digital Awards, DANI Awards And UK Biddable Media Awards

    Samantha Noble is well known within in the search industry, she even won the UK Search Personality 2016 at the UK Search Awards in November. This year, she continues to make an impact on the industry by judging not only one, but three, prestigious industry awards.

    Cat Birch
    8th Mar 2017

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?