We love digital - Call
03332 207 677 and say hello - Mon - Fri, 9am - 5pm
Call 03332 207 677
Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.
This month, Bing was the biggest winner as Google saw more reductions on both sides of the Atlantic. Whilst the erosion of search market dominance might be fractional, it will make for pleasant reading at Microsoft HQ.
Looking at the UK statistics, figures from Hitwise have revealed that Google still dominate the market. However a monthly reduction from 90.39% in January to 90.16% in February means that 0.23% volume of search has been dropped.
As a result, Bing and Yahoo have been able to pounce, with a monthly volume increase of 0.07% and 0.08% respectively. To put this into some kind of perspective, this represents an overall share of 4.19% and 2.94%, in comparison to Google’s 90.13%. However the overriding trend, certainly in recent months, is that Google are slowly losing market share, with their rising competitor, Bing, being one of the direct beneficiaries.
This trend is similar in the US, but even more significant.
According to the latest figures from ComScore, Google’s market share dropped 0.20% from 65.60% in January to 65.40% in February. The figures were very similar for Ask who also experienced a drop of 0.20% from 3.40 % in January to 3.20% in February.
With Yahoo and AOL both experiencing monthly search volume stagnation, staying at 16.10% and 1.70% of the search market respectively, it means the combined 0.40% dropped by Google and Ask was as a result of Bing’s continued rise. This month they saw a rise in search volume of 0.50% from 13.10% in January to 13.60% in February.
Bing has been building in increments this year and is starting to get a little traction, or so it would appear[as indicated in Search Engine Market Share Statistics – January 2011]. Whilst it may only be in fractions of a percent, this is a huge slice of traffic to be gaining when put in real terms. It’s difficult to see when this trend may reverse or plateau, but certainly for the time being Bing will be much the happier – even if they are still a long way behind Google.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.