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Google hold steady in the UK but take another hit in the US as Yahoo and Bing gain momentum.
Google have maintained their 91.7% stranglehold on the UK search market in the latest Hitwise figures. Bing and Ask make slight slips, down to 2.98% and 1.34% of the search market respectively, but the big three remain largely unchanged.
The American market has been a little more changeable however. The latest comScore search engine rankings have shown that Google have surrendered a further 0.7% to YaBing. It’s Yahoo though who are the biggest benefactors, seeing their share rise 0.6% to 18.3% of the search market.
In terms of the actual number of searches complete, the US has seen a 3% increase to 15.9 billion individual queries. Both Yahoo and Bing saw a 6% raise, Google 2% and Ask just 1% – AOL were the exception to the rule, dropping 3% and falling further behind Ask.
If statistics are your thing, you might also be interested in Hitwise’s monitoring of brand searches during the World Cup.
For example, did you know that 1 in 44 UK searches were World Cup related? Or indeed, that ‘vuvuzela’ has seen a 20 fold increase in searches in the last week; and yes, there are even terms relating to buying them, so watch out sports fans the angry hornets could soon be nesting in your stadium.
The biggest brand to have benefited appears to have been South African Airways, so travel is on the up. Unfortunately those on the flight may not be compos mentis as the next four brands to have seen a big surge were all beer brewers.
For a full rundown of the statistics, visit the Hitwise Intelligence blog.
Samantha Noble is well known within in the search industry, she even won the UK Search Personality 2016 at the UK Search Awards in November. This year, she continues to make an impact on the industry by judging not only one, but three, prestigious industry awards.