Call 03332 207 677

Lucy Griffiths

Search Engine Market Share Statistics – February 2010

1st Feb 2010 News, Industry News 2 minutes to read


Latest figures show that Google has continued its search engine market dominance, Bing has made small gains and Yahoo are spiralling into search oblivion.

Once again we take a look at the search activity of users both sides of the pond to gauge how the search engine market is developing. Since our last report in November [see: Search Engine Market Share Statistics – November 2009], Google have continued to strengthen their vice-like grip on the industry whilst Bing have been picking up some of Yahoo’s deserters.

Google now control over two thirds of the U.S. market, extending their share from 65.4% in October up to 67.3% two months later (statistics courtesy of Nielsen). Here, the search giant is now just shy of a 90% share, being the engine of choice for 89.68% of all searches, which is in itself a 0.94% leap (figures from Hitwise). But for all these gains there have to be losses, and unfortunately for Yahoo! they have been the hardest hit.

In the United States, where Yahoo have traditionally been very strong, their search figures have dropped from 18% in October to just 14.4% in December. It’s only a little rosier for them in the UK market where the once imperious search engine fell from 5.51% to 4.72%. This looks like a clear backlash to their upcoming departure from the search market, with Yahoo hoping to complete a tie-in with Microsoft and their Bing search engine.

US Search Engine Market Share Dec 09

Speaking of Bing, the newcomer has remained resolutely on 9.9% of the U.S search market share, whilst increasing their UK share to 3.07% – as compared with 2.89% previously. This probably isn’t quite the huge impression that Microsoft were hoping to make, but at least it hasn’t crumbled in the face of more experienced adversaries.

UK Search Engine Market Share Jan10

These are very much intermediary figures, especially as the YaBing merger remains very much in the pipeline, but they do serve to highlight the growing influence of Google. Gaining 1.9% of a U.S market that had 9.95 billion searches in December is no small feat and the 0.94% increase here just consolidates their already impressive figures.

Clearly YaBing will have to do a lot of work to turn this unabating tide, which of course means that the SEO industry will continue using Google as their benchmark for the foreseeable future. We will, as always, be keeping a close eye on the changing search engine market share and inform you of the most significant movements as and when they occur.

Share this post

Lucy Griffiths
About the author

Lucy Griffiths

Lucy is an Internet Search Specialist focusing and working with clients on Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) strategies.

4 Comments

What do you think?

  • aspect-ratio UK Search Awards Sam Noble Winner
    Cat Birch

    Samantha Noble Wins UK Search Personality 2016 at UK Search Awards

    The UK Search Awards is an exciting night for all; brimming with excitement, anticipation and pride, these awards showcase the very best in Digital Marketing. Our pride was overflowing as we watched our very own Sam Noble be honoured with the top prize of the night: UK Search Personality 2016.

    (more…)

    Cat Birch
    @MissCatBirch
    2nd Dec 2016
    News
  • aspect-ratio UK Search Awards Sam Noble Winner
    Cat Birch

    Koozai Shortlisted for Three Awards at the UK Search Awards 2016

    The UK Search Awards are here and we’re pleased to announce that we’ve been shortlisted for three awards at this prestigious ceremony.

    What an incredible year 2016 has been for us so far. We’ve celebrated turning 10 as a company, and in the last few months alone we’ve been nominated for a range of campaigns, won a bunch of awards and now we’ve been shortlisted for even more success.

    (more…)

    Cat Birch
    @MissCatBirch
    30th Nov 2016
    News

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?