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E-commerce activity in the UK may be boosted by Royal Mail’s decision to allow people to pick up parcels in the evenings.
The opening times of its delivery offices are being extended so that people can collect items outside of normal working hours.
According to IMRG, this is a positive move for consumers, as it gives them greater choice and makes online shopping more convenient.
This could potentially encourage retailers to step up their use of SEO services and embrace e-commerce more heavily.
“More than half the UK adult population now shops online,” said David Smith, managing director of IMRG.
Mike Brown of the Royal Mail added that this initiative will benefit those who are not at home during the day to receive an item that needs a signature or is too big to fit through the letter box.
This comes after PayPal predicted that online shopping would grow at a rate of at least 22 per cent this year.
Last month, we tuned in to listen to our very own Samantha Noble become a radio star. As a guest on Xan Phillips’ The Business on Voice FM, a programme dedicated to promoting the good news stories about business from the Southampton area and beyond, Sam shared her insights into paid media.
The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.
Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.