E-commerce activity in the UK may be boosted by Royal Mail’s decision to allow people to pick up parcels in the evenings.
The opening times of its delivery offices are being extended so that people can collect items outside of normal working hours.
According to IMRG, this is a positive move for consumers, as it gives them greater choice and makes online shopping more convenient.
This could potentially encourage retailers to step up their use of SEO services and embrace e-commerce more heavily.
“More than half the UK adult population now shops online,” said David Smith, managing director of IMRG.
Mike Brown of the Royal Mail added that this initiative will benefit those who are not at home during the day to receive an item that needs a signature or is too big to fit through the letter box.
This comes after PayPal predicted that online shopping would grow at a rate of at least 22 per cent this year.