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E-commerce activity in the UK may be boosted by Royal Mail’s decision to allow people to pick up parcels in the evenings.
The opening times of its delivery offices are being extended so that people can collect items outside of normal working hours.
According to IMRG, this is a positive move for consumers, as it gives them greater choice and makes online shopping more convenient.
This could potentially encourage retailers to step up their use of SEO services and embrace e-commerce more heavily.
“More than half the UK adult population now shops online,” said David Smith, managing director of IMRG.
Mike Brown of the Royal Mail added that this initiative will benefit those who are not at home during the day to receive an item that needs a signature or is too big to fit through the letter box.
This comes after PayPal predicted that online shopping would grow at a rate of at least 22 per cent this year.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.