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Two recent snippets of news should bring some cheer amongst the incessant reports of recession and predictions of doom that seem to dominate the press at the moment.
Google announced yesterday that their revenue for the second quarter of 2008 topped $5.37 billion. This is an increase of 39% compared to the same period in 2007 and a small increase over quarter one of 2008.
Perhaps more importantly is the fact that within the UK, online shopping spend has increased by 38% in the first half of this year compared to the same period in 2007. The total amount spent online was £26.5 billion, according to findings recently published by IMRG and Capgemini.
UK shoppers now spend 17 pence in every pound online, almost 20% of total retail spending.
This could, of course, just be down to the fact that with many households feeling the squeeze they are turning online to ‘bag a bargain’ but hopefully the buoyant trend of Internet shopping will continue.
Hopefully we’ll be reporting more good news soon, including how rival London gangs have turned to hugging each other in a ‘love off’ and how Team GB are confident of winning at least one bronze medal in the Olympics*
*London, not Beijing
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.
We’re excited to announce that we’re launching a series of free Breakfast & Learn events for brand-side marketers. Our digital marketing experts will help you to boost your SEO, paid media, paid social and content marketing knowledge over breakfast.