When visiting a website today and attempting to use it I was met with a message that said “if the page freezes please use Internet Explorer”.
Being a Firefox user, I hit the back button, went to a competitor, made my purchase and went about my business.
Any company serious about making it online needs to ensure that their website is accessible by the main browsers as, if not, you can potentially be losing a big percentage of your sales!
Don’t become another statistic and, at the very least, ensure that your site performs in both Internet Explorer and Firefox as, after all, they account for approximately 93% of browser usage. You also can’t discount up and coming browsers such as Google Chrome.
By having your site built solely for one browser you could be losing traffic, substantial traffic at that. People aren’t going to take the time to move over to IE or Firefox just because you haven’t developed for either. When you spend time and money optimising a site and creating a design that does you justice, a seemingly small issue like this can undo all that hard work.
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Ben NormanFounder and Chairman
Ben’s the big boss, so we can’t pick on him. He’s a bit of all-round digital marketing geek and loves coming up with new unique strategies. Ben lives and breathes the industry so we’re not sure what else he does with his time. We don’t even think he sleeps.
What do you think?