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When visiting a website today and attempting to use it I was met with a message that said “if the page freezes please use Internet Explorer”.
Being a Firefox user, I hit the back button, went to a competitor, made my purchase and went about my business.
Any company serious about making it online needs to ensure that their website is accessible by the main browsers as, if not, you can potentially be losing a big percentage of your sales!
Don’t become another statistic and, at the very least, ensure that your site performs in both Internet Explorer and Firefox as, after all, they account for approximately 93% of browser usage. You also can’t discount up and coming browsers such as Google Chrome.
By having your site built solely for one browser you could be losing traffic, substantial traffic at that. People aren’t going to take the time to move over to IE or Firefox just because you haven’t developed for either. When you spend time and money optimising a site and creating a design that does you justice, a seemingly small issue like this can undo all that hard work.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.
We’re excited to announce that we’re launching a series of free Breakfast & Learn events for brand-side marketers. Our digital marketing experts will help you to boost your SEO, paid media, paid social and content marketing knowledge over breakfast.