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When visiting a website today and attempting to use it I was met with a message that said “if the page freezes please use Internet Explorer”.
Being a Firefox user, I hit the back button, went to a competitor, made my purchase and went about my business.
Any company serious about making it online needs to ensure that their website is accessible by the main browsers as, if not, you can potentially be losing a big percentage of your sales!
Don’t become another statistic and, at the very least, ensure that your site performs in both Internet Explorer and Firefox as, after all, they account for approximately 93% of browser usage. You also can’t discount up and coming browsers such as Google Chrome.
By having your site built solely for one browser you could be losing traffic, substantial traffic at that. People aren’t going to take the time to move over to IE or Firefox just because you haven’t developed for either. When you spend time and money optimising a site and creating a design that does you justice, a seemingly small issue like this can undo all that hard work.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.