Call 03332 207 677

Stephen Logan

Pay Per Click Remarketing ‘Has Many Advantages’

14th Oct 2010 News, Industry News Less than a minute to read


adsenseUsing Google AdWords’ new remarketing service has the potential to pay off for online companies.

Search Engine Land columnist John Perich explained that users of pay per click management services who choose to use the marketing technique are given another chance to sell to customers who didn’t make a purchase on their original website visit.

“You can turn marginal visitors into engaged customers,” he suggested. “Because you are pitching to a smaller, better-qualified audience, acquisition rates tend to be higher.”

Mr Perich added that as businesses are targeting a smaller audience, they are likely to face lower costs than they would from a typical pay per click campaign.

Earlier this month, Search Engine Watch commentator Kevin Gibbons explained that pay per click campaigns should be focused on attracting a smaller audience of potential buyers rather than chasing a large number of hits from passing internet users.

He said that using specialised long-tail keywords can help to achieve this aim.

Share this post

Stephen Logan
About the author

Stephen Logan

Stephen Logan was a Senior Content Marketer at Koozai. With four years experience writing exclusively for the search engine marketing industry, he has amassed a wealth of industry related knowledge. He will be breaking news stories and contributing compelling SEO related stories.

What do you think?

  • aspect-ratio UK Search Awards Sam Noble Winner
    Cat Birch

    Samantha Noble Wins UK Search Personality 2016 at UK Search Awards

    The UK Search Awards is an exciting night for all; brimming with excitement, anticipation and pride, these awards showcase the very best in Digital Marketing. Our pride was overflowing as we watched our very own Sam Noble be honoured with the top prize of the night: UK Search Personality 2016.

    (more…)

    Cat Birch
    @MissCatBirch
    2nd Dec 2016
    News
  • aspect-ratio UK Search Awards Sam Noble Winner
    Cat Birch

    Koozai Shortlisted for Three Awards at the UK Search Awards 2016

    The UK Search Awards are here and we’re pleased to announce that we’ve been shortlisted for three awards at this prestigious ceremony.

    What an incredible year 2016 has been for us so far. We’ve celebrated turning 10 as a company, and in the last few months alone we’ve been nominated for a range of campaigns, won a bunch of awards and now we’ve been shortlisted for even more success.

    (more…)

    Cat Birch
    @MissCatBirch
    30th Nov 2016
    News

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?