We're hiring

We love digital - Call
03332 207 677
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677

Stephen Logan

Pay Per Click Remarketing ‘Has Many Advantages’

14th Oct 2010 News, Industry News Less than a minute to read

adsenseUsing Google AdWords’ new remarketing service has the potential to pay off for online companies.

Search Engine Land columnist John Perich explained that users of pay per click management services who choose to use the marketing technique are given another chance to sell to customers who didn’t make a purchase on their original website visit.

“You can turn marginal visitors into engaged customers,” he suggested. “Because you are pitching to a smaller, better-qualified audience, acquisition rates tend to be higher.”

Mr Perich added that as businesses are targeting a smaller audience, they are likely to face lower costs than they would from a typical pay per click campaign.

Earlier this month, Search Engine Watch commentator Kevin Gibbons explained that pay per click campaigns should be focused on attracting a smaller audience of potential buyers rather than chasing a large number of hits from passing internet users.

He said that using specialised long-tail keywords can help to achieve this aim.

Share this post

What do you think?

  • aspect-ratio
    Dan Rice

    What Does Content Marketing Mean?

    The term “content marketing” is frequently thrown around by marketers, influencers and business owners, but what does it actually mean? Let’s kick off with a quick definition before we take a closer look at this concept.

    (more…)

    Dan Rice
    @thedangrice
    18th Jul 2018
    Content Marketing
  • aspect-ratio Evergreen-content-blog-image
    Dan Rice

    Why Do I Need Evergreen Content?

    Making your content go viral is considered nigh on impossible to plan for, and more often than not, timing and luck are the most crucial elements in the success of viral content. In fact, you are far more likely to be successful if you target consistent and predictable success over time. (more…)

    Dan Rice
    @thedangrice
    2nd Jul 2018
    Content Marketing

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?
  • We’ve got some really cool stuff we want to share with you. So you don’t miss out, let us know which of the following you want us to email you about going forward:
  • This field is for validation purposes and should be left unchanged.