We love digital - Call
0330 353 0300Circle Info
and say hello - Mon - Fri, 9am - 5pm

Call 0330 353 0300Circle Info

Stephen Logan

Pay Per Click Remarketing ‘Has Many Advantages’

14th Oct 2010 News, Industry News Less than a minute to read

adsenseUsing Google AdWords’ new remarketing service has the potential to pay off for online companies.

Search Engine Land columnist John Perich explained that users of pay per click management services who choose to use the marketing technique are given another chance to sell to customers who didn’t make a purchase on their original website visit.

“You can turn marginal visitors into engaged customers,” he suggested. “Because you are pitching to a smaller, better-qualified audience, acquisition rates tend to be higher.”

Mr Perich added that as businesses are targeting a smaller audience, they are likely to face lower costs than they would from a typical pay per click campaign.

Earlier this month, Search Engine Watch commentator Kevin Gibbons explained that pay per click campaigns should be focused on attracting a smaller audience of potential buyers rather than chasing a large number of hits from passing internet users.

He said that using specialised long-tail keywords can help to achieve this aim.

Share this post

What do you think?

aspect-ratio
David Wilson

A Guide To PR For Businesses In Construction And Home Improvements

David Wilson
20th Jun 2022
Digital PR Blog
aspect-ratio
Kelly-Anne Crean

SEO Copywriting – Keep it Natural

Kelly-Anne Crean
16th Jun 2022
SEO Blog

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?

Free Digital Clarity Call

Need some expert help to uncover what’s holding your digital marketing back? Let us show you for free!

Free Digital Clarity Call

Need some expert help to uncover what’s holding your digital marketing back? Let us show you for free!

Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.

Circle Cross