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Using Google AdWords’ new remarketing service has the potential to pay off for online companies.
Search Engine Land columnist John Perich explained that users of pay per click management services who choose to use the marketing technique are given another chance to sell to customers who didn’t make a purchase on their original website visit.
“You can turn marginal visitors into engaged customers,” he suggested. “Because you are pitching to a smaller, better-qualified audience, acquisition rates tend to be higher.”
Mr Perich added that as businesses are targeting a smaller audience, they are likely to face lower costs than they would from a typical pay per click campaign.
Earlier this month, Search Engine Watch commentator Kevin Gibbons explained that pay per click campaigns should be focused on attracting a smaller audience of potential buyers rather than chasing a large number of hits from passing internet users.
He said that using specialised long-tail keywords can help to achieve this aim.
The UK Search Awards is an exciting night for all; brimming with excitement, anticipation and pride, these awards showcase the very best in Digital Marketing. Our pride was overflowing as we watched our very own Sam Noble be honoured with the top prize of the night: UK Search Personality 2016.
The UK Search Awards are here and we’re pleased to announce that we’ve been shortlisted for three awards at this prestigious ceremony.
What an incredible year 2016 has been for us so far. We’ve celebrated turning 10 as a company, and in the last few months alone we’ve been nominated for a range of campaigns, won a bunch of awards and now we’ve been shortlisted for even more success.