We love digital - Call
03332 207 677 and say hello - Mon - Fri, 9am - 5pm
Call 03332 207 677
Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.
I remember being drawn into the buzz SeeSaw generated before its launch in February 2010. It had a long planning stage and was incredibly well deployed, so where has it gone wrong and how does the competition fair?
SeeSaw.com promised to bring together TV shows from a variety of producers. That’s great! Who doesn’t like the simplicity having everything in one place? A great idea on paper and focus groups loved it. It started out with just a selection of BBC, Channel 4 and Five shows with a plan to include selection of high profile US dramas in future following additional funding.
Adverts before and after the programmes provided some revenue streams to support the service; however a paid for service was also introduced to provide access to some extra programmes that required greater licensing costs. It is important to note that the premium service is no longer available in the run up to the closure and users will receive refunds
Official word from SeeSaw owners Arqiva is that the Video On Demand platform needed considerable further investment to continue which wasn’t available. “SeeSaw is an excellent service and has provided invaluable insight into the online TV market in the UK. But it no longer fits with the strategic direction in which we are taking Arqiva and requires considerable investment to succeed in an increasingly competitive market. “
“We have tried to find an investment partner, however this has not proved possible. We have therefore put SeeSaw staff on a 30-day consultation as we need to reach a conclusion by the end of our financial year on 30 June.”
In my opinion there were a number of factors to its unsuccessful:
Web TV is by no means dying. Hugely popular streaming service Netflix has now overtaken bit-torrent traffic to be the number one online video service in the US. This is great news for Hollywood and is likely to result in further support from production companies.
With better broadband penetration in UK than in the US the future for a successful VOD platform here is looking hopeful. It is reported that Lovefilm’s online viewing platform is growing at the same pace Netflix was a few years ago.
Hot on the heels of Lovefilm is blinkbox.com, which also offers movie and TV rentals. Most of the TV rentals on both platforms feature only TV shows from box sets, although blinkbox has a catch up TV section which is organised by recently aired episodes. Both are also trialling free, ad supported content although it looks as though currently blinkbox has more free content to choose from.
SeeSaw.com will shut its service down on Monday 20th June, read more about the official statement on SeeSaw’s blog. A nice ‘thank you’ from the SeeSaw team indicates it was a mutual decision and they’ve enjoyed working on the project.
What are your thoughts on the relatively short lived SeeSaw service? What VOD services do you use? Submit your comments below.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.